Dover Sherborn Middle School Curriculum Road Maps

Course Title: Visual Art Grade: 7

Unit: Advertising Campaign

Month Presented: Unit #3 Unit Length (in weeks): 2

Essential Question (s):

What are the elements needed to create a successful advertising campaign?

How can print ads and product packaging capture the interest of a target audience?

What are some of the techniques advertisers use to manipulate individuals into buying their products?

Learning Objectives:

To understand advertising terms such as logo, slogan, print ad and product packaging.

To expand upon composition and design skills.

To enhance creative thinking and problem solving skills.

To build teamwork skills.

Skills:

Problem Solving

Creative Thinking

Composition and Design

Team Work

Written Self-Assessment

Verbal Presentation

Computer design skills

Instructional Strategies & Activities:

Introduction of ad Campaign.

Discussion of marketing strategies and target audience.

Analysis of logos and ads in magazines.

Students work in groups to create print ad, product packaging, and final presentation.

Students work with a budget to complete campaign.

Materials Utilized:

Computer

Construction paper

Oak tag

Sharpies

Choice of markers, crayons, colored pencils etc.

Assessment Strategies:

Analysis of craftsmanship, design, and creativity

Analysis of presentation

Analysis of team work skills

Analysis of use of budget

Analysis of written self-critique